About Us

Learn more about our origin, background and as well as our comittment to offering quality jewelry and luxury watches. We prioritize top of the line service as well as an immense catalog of jewelry and creativity to make your ideas come true.

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last updated: january 2026

THIS IS HOUSE OF LUXE

House of Luxe is built on experience, trust, and an uncompromising standard of craftsmanship. Founded to redefine how luxury jewelry is purchased, we believe the experience should feel just as refined as the pieces themselves.

 

With deep roots in the jewelry industry, House of Luxe offers a carefully curated selection of fine jewelry designed for longevity, confidence, and value. 

 

Every piece is sourced or crafted with intention—bringing true luxury within reach without sacrificing quality or transparency.

 

From first impression to final delivery, our focus is simple: elevate the way luxury is experienced. Whether online or in person, House of Luxe delivers a seamless, trusted, and refined shopping journey.

WHO WE ARE

House of Luxe was established by Daniel Aba and Nathan Aronov — entrepreneurs driven by a singular standard: elevate luxury without compromise.

 

Grounded in experience and defined by precision, they created House of Luxe to bridge heritage craftsmanship with a modern, seamless buying experience. Every detail — from sourcing to service — reflects their commitment to integrity, transparency, and enduring quality.

 

Their mission is simple: make refined luxury accessible without diminishing its prestige.

DANIEL ABA

Daniel Aba is a certified watch dealer with over a decade of experience in the luxury timepiece industry. For more than 

10 years, he has built his reputation on precision, authenticity, and discretion—serving collectors, first-time buyers, and seasoned investors alike.

 

With a deep understanding of market trends, valuation, and sourcing, Daniel specializes in acquiring and delivering exceptional timepieces that meet the highest standards of quality and originality. His expertise extends beyond transactions; he provides clients with informed guidance, transparent communication, and long-term relationship building rooted in trust.

 

At House of Lux, Daniel leads with integrity and an unwavering commitment to excellence—ensuring every watch represents not just craftsmanship, but confidence.

our values

 

Luxury, Made Effortless

Exceptional jewelry should be easy to access and enjoyable to purchase. House of Luxe brings high-end design and craftsmanship together in a seamless, modern experience.

Integrity & Trust

 

Transparency is at the core of everything we do. We believe trust is earned through honesty, expert guidance, and clear value in every transaction.

 

Quality Without Compromise

 

From sourcing to final inspection, every piece meets strict standards for craftsmanship, materials, and longevity. Quality is never negotiable.

 

Service-First Experience

 

Our clients are our priority. We provide attentive, knowledgeable support designed to make every interaction smooth, confident, and pressure-free.

 

Curated Selection

 

We offer a refined collection of fine jewelry—each piece chosen for its design, craftsmanship, and lasting appeal.

 

 

WHY HOUSE OF LUXE


   •    Thoughtfully curated fine jewelry
   •    Transparent sourcing and pricing
   •    Expert, service-driven team
   •    Seamless online and in-person experience

Luxury, refined. Trust, delivered.